Creative Direction

A full creative direction project for DanielJay, focused on building a cohesive visual identity for his album, Delusion, through photoshoots, and digital presence. 

Photoshoots — Visual Identity & Brand Cohesion

I developed and directed a team photoshoot to establish DanielJay’s visual language for the happiness is bliss or “Delusion” era. Using a curated mood board rooted in themes of kalopsia, nature, and emotional idealism, I guided styling, location selection of the Chicago Park Districts' "Osaka Garden", and framed the group shots to evoke a sense of longing youth and fleeting surrealism.

• Selected a photographer with experience in outdoor lifestyle photography

• Created moodboards and visual references aligned with sonic tone

• Directed shoot composition, styling, and emotional expression

• Ensured visual consistency across all rollout assets

Digital Rollout — Social Media & Website Strategy

To support the release, I built a digital rollout strategy that integrated visuals across social media and the artist’s website. This included teaser content, visual carousels, and homepage updates that reflected the “Delusion” aesthetic.

• Designed social media content strategy for Instagram, TikTok, and YouTube

• Updated artist website with visuals, copy, and layout aligned to the campaign

• Created a cohesive digital experience that mirrored the emotional tone of the music

• Monitored engagement and adjusted content pacing based on audience response

This rollout helped deepen fan connection and reinforced DanielJay’s evolving brand identity.