December’s Wildfire is a conceptual EP exploring emotional volatility, self‑reflection, and the tension between destruction and rebirth. The project blends alternative R&B, moody production, and introspective lyricism to create a cohesive sonic and visual world.

My role was to shape the creative identity of the entire era — from brand positioning and visual language to rollout strategy, content production, and the direction of the lead single’s music video. The goal was to introduce a more mature, intentional version of gbnxtdoor while building a unified aesthetic across all platforms.

I developed a visual and thematic identity for the EP rooted in contrast:
fire vs. stillness, chaos vs. clarity, vulnerability vs. emotional distance.

EP‑level creative direction included:

• Establishing a cinematic, shadow‑driven aesthetic for the entire era

• Creating a unified color palette (deep reds, bright green, crisp white shirt)

• Designing moodboards for the EP’s worldbuilding

• Guiding styling choices to reflect emotional evolution

• Ensuring all visuals — photos, teasers, cover art — felt connected

• Positioning the EP as a cohesive emotional narrative rather than a collection of songs

This direction became the foundation for the single artwork, social content, and music video.

The music video for Immune to the Flame served as the visual centerpiece of the December’s Wildfire era. It introduced the EP’s emotional tone, aesthetic identity, and narrative themes in a cinematic, story‑driven format.

Concept Development

The video explores emotional numbness and internal conflict through symbolic imagery and atmospheric visuals.

Concept elements included:

• Fire as a metaphor for emotional burnout

• Isolation and introspection as central themes

• Slow, deliberate pacing to mirror the song’s tone

• Maximalist set design to portray variety of emotion and contrast the low-key voice

• Visual storytelling built around tension, restraint, and release

Pre‑Production

I led the full pre‑production process to ensure the video aligned with the EP’s identity.

Pre‑production responsibilities:

• Developing the visual treatment and narrative outline

• Creating a detailed moodboard for lighting, color, and framing

• Coordinating location selection to match the EP’s aesthetic

• Guiding wardrobe and styling to reflect the new brand identity

• Collaborating with the videographer on shotlist and pacing

• Managing scheduling, logistics, and production planning

Production

On set, I directed the creative execution to maintain emotional authenticity and visual cohesion.

Production responsibilities:

• Directing performance, movement, and emotional delivery

• Ensuring continuity across shots and scenes

• Managing set flow and creative decision‑making

• Collaborating closely with the videographer on framing and lighting

• Adjusting scenes in real time to enhance narrative clarity

Post‑Production

I oversaw the editing process to ensure the final cut matched the EP’s tone.

Post‑production responsibilities:

• Providing notes on pacing, transitions, and emotional beats

• Guiding color grading to match the EP palette

• Ensuring the final cut aligned with the brand identity

• Preparing teaser clips and promotional edits for social rollout

Release Strategy

The music video was positioned as the emotional anchor of the EP rollout.

Strategy included:

• Teaser clips released across TikTok and Instagram

• Behind‑the‑scenes content to build anticipation

• A coordinated release‑day posting plan